Asian Chocolate Market Booms: Rising Demand for High-Quality and Dark Chocolate

Health-Conscious Trends and Expanding Consumer Preferences Drive Growth in Asia according to Giacomo Biviano, CEO of Domori.

The chocolate market in Asia is experiencing a significant transformation, driven by evolving consumer preferences and a growing demand for premium, high-quality products. According to Giacomo Biviano, CEO of Domori, "The chocolate market in Asian countries is experiencing remarkable growth, fueled by changes in consumer preferences."

Domori is an Italian premium chocolate brand renowned for its dedication to high-quality cacao and bean-to-bar production. Founded in 1997 by Gianluca Franzoni, Domori revolutionized the chocolate industry by focusing on fine cocoa varieties, particularly Criollo, one of the rarest and most prized cacao beans. The company emphasizes sustainability, ethical sourcing, and innovation, ensuring exceptional flavor and purity in its chocolate. Today, Domori is a leader in the luxury chocolate sector, with a strong international presence, particularly in Japan and other Asian markets, where appreciation for fine chocolate is growing.

One of the most notable shifts in the market is the increasing preference for dark chocolate and cocoa-rich products, which aligns with a rising health-conscious trend.

"A new health-conscious trend is emerging, with a growing focus on high-quality chocolate and a strong demand for cocoa and dark chocolate, representing one of the most recent developments in the sector," Biviano explained.

Japan Leads the Way, with Growth Expanding to South Korea and China

Japan has long been at the forefront of the premium chocolate movement in Asia. Domori has maintained a strong relationship with Japanese consumers, who have a deep appreciation for high-quality chocolate. "As for Asia, Domori has always had a close relationship with Japan, a country with a deeply rooted culture of high-quality chocolate," Biviano noted.

The influence of Gianluca Franzoni, founder and President of Domori, has also played a key role in Japan’s chocolate culture. "Gianluca Franzoni is very popular in Japan, where he frequently holds masterclasses and tastings," said Biviano, emphasizing the country’s passion for learning about and experiencing fine chocolate.

This enthusiasm is now expanding beyond Japan, spreading rapidly to South Korea and China, where chocolate consumption is becoming more widespread and integrated into daily life.

From Luxury to Everyday Indulgence

Traditionally, chocolate in Asia was seen as a luxury item, reserved primarily for special occasions such as Valentine’s Day. However, this perception is shifting. "Today, chocolate is a more accessible and widespread product, no longer limited to special celebrations but more integrated into daily consumption habits among Asian consumers," Biviano highlighted.

With a dynamic and growing market, the future of premium chocolate in Asia looks promising. As health-conscious trends and consumer curiosity continue to shape the industry, brands that focus on high quality and innovation will be best positioned to thrive in this expanding market.