Asian Wine Market: Forecasts for 2025

Interview with Giovanni Brumat- Brand Ambassador - Vigneti Le Monde

Wine Market Forecast for 2025: Trends & Emerging Opportunities

The 2025 outlook for the global wine market is marked by uncertainty, influenced by both macroeconomic and microeconomic factors. However, beyond economic conditions, a fundamental shift is occurring in the perception of wine consumption. Around the world, there is increasing awareness—and in some cases, hesitation—toward alcohol consumption, presenting challenges for industry professionals.

Despite these shifts, both emerging and established Asian markets continue to offer significant growth opportunities for Italian wine. One noticeable trend in recent years has been the rising demand for white wines, even in traditionally red-wine-dominated markets like China. This shift is expected to persist in the coming years.

Which Are the Most Promising Markets and Why?

For Vigneti Le Monde, the most strategic and high-growth markets include:

• Japan, China, Singapore, Vietnam, Thailand, and South Korea – primarily for white wines like Pinot Bianco (awarded 3 Bicchieri Gambero Rosso for over a decade) and Pinot Grigio, though Cabernet Franc continues to perform well in the red wine segment.
• China – a rapidly evolving market with both challenges and immense opportunities for those who can navigate its shifting landscape.
• Southeast Asia (Singapore, Thailand, Vietnam) – highly dynamic markets with growing interest in premium wines.
• Middle East (UAE, particularly Dubai and Abu Dhabi) – becoming increasingly attractive despite cultural and regulatory challenges.
• Emerging Markets (Uzbekistan, Kazakhstan, India) – promising, but still in early-stage development, requiring careful market analysis.

The key to success in 2025 will be adaptability and market-specific strategies, allowing wineries to capitalize on new consumer trends and emerging opportunities.

Top Wine Markets in Asia: Trends, Profitability & Investment Strategies

Which Are the Most Promising Wine Markets and Why?

At Vigneti Le Monde, our most strategic and high-potential markets include:

• Japan, China, Singapore, Vietnam, Thailand, and South Korea – Primarily for white wines such as Pinot Bianco (awarded 3 Bicchieri Gambero Rosso for over a decade) and Pinot Grigio, though we also continue to export red wines like Cabernet Franc.
• China – A market undergoing rapid transformation, presenting both challenges and significant opportunities. Companies that can adapt strategically will benefit the most.
• Southeast Asia (Singapore, Thailand, Vietnam) – Highly dynamic and increasingly receptive to premium wines.
• Middle East (UAE, particularly Dubai and Abu Dhabi) – Gaining traction as an emerging premium market, despite cultural and regulatory complexities.
• Other Emerging Markets (Uzbekistan, Kazakhstan, India) – Still developing and evolving, but worth monitoring for future potential.

Which Are the Most Established Markets and Their Preferred Wine Types?

• Japan – Our most consolidated market, where we have a long-standing presence. The top-selling wines include Pinot Grigio, Pinot Bianco, and Sauvignon, alongside Cabernet Franc in the red wine segment. With the right positioning, Japan offers excellent opportunities across multiple price segments.
• Singapore – Another highly developed market where we successfully sell wines across various price ranges, benefiting from strong consumer demand for premium selections.

Which Are the Most Profitable Markets in Terms of Margin?

Rather than ranking markets strictly by profitability, we analyze their maturity levels:

• Less mature markets tend to favor easy-to-sell wines like Pinot Grigio.
• More mature and developed markets often show a preference for Pinot Bianco, which performs exceptionally well.

Which Are the Most Gourmet-Oriented Markets?

Markets with a strong food and wine culture offer the greatest potential for gastronomic pairings. The most notable include:

• Japan, China, Singapore, Thailand, and Vietnam – Recognized globally for their sophisticated culinary traditions.
• Middle East – Developing a gourmet mindset that is likely to create new growth opportunities in the coming years.

How Much Do You Invest in the Asian Market?

We invest significantly in the Asian market, with a strong focus on Japan, China, Singapore, and Southeast Asia. Our promotional efforts include:

• Participation in industry events, either independently or in collaboration with importers.
• Organizing masterclasses, market visits, and strategic business meetings.
• Building direct relationships with clients to reinforce brand presence.

Ultimately, the key to success in Asia is not just being present commercially, but also engaging personally with local partners and consumers.