Eataly to Launch 40 New Stores in Middle East with €100 Million Investment

Investindustrial and Azadea Forge Strategic Partnership to Accelerate Eataly’s Expansion Across the GCC

Investindustrial, a leading European investment group, has reaffirmed its commitment to the Middle East by announcing a €100 million investment to expand Eataly across the region. The move comes as part of a broader strategy to strengthen the brand’s footprint in the Gulf Cooperation Council (GCC) countries, capitalizing on the growing demand for authentic Italian cuisine.

Investindustrial Takes Direct Control of Eataly’s Middle East Operations

In a landmark agreement, Investindustrial and Azadea Group have signed a memorandum of understanding (MOU) to transfer direct control of Eataly’s business in the Middle East from Azadea to Eataly S.p.A. This strategic decision aligns with Investindustrial’s vision of fostering international growth for premium Italian brands.

Azadea Group, a leading lifestyle retail company managing over 40 international franchises across the Middle East and Africa, has played a crucial role in Eataly’s success in the region. While Investindustrial assumes direct control, Azadea will remain a key shareholder and continue managing Eataly’s operations, ensuring continuity and market expertise.

The MOU was announced on the occasion of the opening of Villaggio Italia in Jeddah to celebrate the arrival of Amerigo Vespucci, the Italian Navy's historic tall ship, and the signature took place in the presence of the Deputy Minister of Enterprise and Made in Italy, Valentino Valentini.

Up to 40 New Eataly Stores Planned for the Region

Eataly’s ambitious expansion plan includes the opening of up to 40 new stores, spanning prime retail locations, airports, and key urban centers across the Middle East. This initiative is set to further solidify Eataly’s presence in the region, offering consumers a unique, high-quality Italian dining and shopping experience.

Strengthening Italian Culinary Influence in the GCC

The Middle East has witnessed a significant surge in demand for authentic Italian cuisine and premium culinary experiences. Eataly’s expansion caters to this growing interest, bringing the best of Made in Italy to a sophisticated and evolving consumer base.

Andrea C. Bonomi, Chairman of the Advisory Board of Investindustrial, highlighted the strategic importance of the move:

“This agreement demonstrates our commitment to supporting excellent Italian companies in their international growth. Eataly will benefit from strategic and financial resources to accelerate its development and bring its unique offerings to new, sophisticated consumers.”

Said Daher, CEO of Azadea Group, emphasized the region’s potential:

“The GCC represents a strategic market where quality, tradition, and innovation are highly valued. We strongly believe that Eataly can become an even more significant reference for local consumers, while maintaining the authenticity and sustainability values that distinguish the brand.”

Investindustrial’s Growing Presence in the GCC

The investment in Eataly comes on the heels of Investindustrial’s recent expansion into Abu Dhabi, reinforcing its long-term commitment to the region. With a track record of investing in globally relevant brands, Investindustrial’s portfolio includes luxury fashion (Ermenegildo Zegna), automation technology (Omnia Technologies), and high-end design (Flos B&B Italia Group)—many of which have a growing presence in the Middle East.

The firm has also established a strong foothold in food security and specialty ingredients, a sector of increasing importance in the GCC. Investindustrial’s food-related investments include Sammontana, Forno D’Asolo, La Doria, and CSM Ingredients, all of which align with the region’s focus on sustainability and innovation in the food industry.

Eataly: A Global Culinary Icon Expanding Its Reach

Founded to celebrate Italy’s rich culinary heritage, Eataly is a globally recognized brand known for its premium food markets, restaurants, and educational experiences. With over 50 locations across 15 countries, including the UAE, Saudi Arabia, the U.S., Canada, Japan, and Europe, Eataly continues to elevate the global appreciation of Italian cuisine.

Since Investindustrial acquired a 52% majority stake in Eataly in 2023, the brand has been executing an ambitious international expansion plan, further cementing its reputation as the world’s premier Italian food retailer.

A Milestone for Italian Cuisine in the Middle East

Investindustrial’s €100 million investment in Eataly marks a significant milestone in the growth of premium Italian brands in the Middle East. With the backing of Investindustrial’s expertise and financial strength, Eataly is set to become a dominant force in the region’s culinary landscape.

The expansion will not only bring authentic Italian flavors to new consumers but also reinforce the Middle East as a key hub for international gastronomic experiences. As demand for quality, sustainability, and tradition continues to rise, Eataly’s journey in the Middle East is just beginning.