Jumeirah Group Appoints Thomas B. Meier as CEO to Lead Global Expansion

Seasoned Hospitality Executive to Drive Ambitious Growth Strategy Aiming to Double Portfolio by 2030

Jumeirah Group, the luxury hospitality company based in Dubai, has appointed Thomas B. Meier as its new Chief Executive Officer. Meier, who has been with Jumeirah since October 2021, previously served as Chief Operating Officer and twice as interim CEO.

In his new role, Meier is set to lead Jumeirah's ambitious Mission 2030, which aims to double the company's hotel portfolio by the end of the decade. This strategy focuses on international expansion and reinforcing Jumeirah's status as a global leader in luxury hospitality.

During his tenure as interim CEO in 2024, Meier oversaw Jumeirah's entry into the African market with the launch of Jumeirah Thanda Island in Tanzania and Jumeirah Thanda Safari in South Africa. These developments marked significant milestones in the company's growth trajectory.

Meier's extensive experience in the hospitality industry includes senior roles at Minor Hotels and Raffles Hotels & Resorts prior to joining Jumeirah. His leadership is expected to drive innovation and ensure that Jumeirah stays ahead of industry trends, continually exceeding the evolving expectations of discerning guests.

Expressing his enthusiasm for the new role, Meier stated, "Jumeirah has always set new benchmarks in luxury hospitality, consistently delivering extraordinary guest experiences. As we gear up for the opening of Jumeirah Marsa Al Arab and continue to expand into new markets, I am honoured to lead Jumeirah’s next chapter. Our vision is to establish Jumeirah as one of the foremost influential hospitality brands worldwide."

Jumeirah Group, a member of Dubai Holding, currently operates 26 hotels worldwide. The Mission 2030 plan aims to increase this number to 50, focusing on both new markets and strengthening its presence in existing ones.