Remarkable growth of the chocolate market in Asia

Domori S.p.A. is based near Turin (Italy) and since its foundation in 1997, it has been a company focused on innovation. In fact, it was the first chocolate company to use only fine cocoa, focusing on high quality. With a mission "to get to the soul of chocolate, bringing the raw material, cocoa, where the chocolate industry had never been". The company's commitment is to save the world's most prized cocoa varieties from extinction, maintain its original aromas and make them accessible to great chocolate lovers around the world. Fine cocoa represents just 10% of the world's harvest and Criollo, the rarest variety of all, just over 0.01%. A choice not only aimed at producing chocolate with varied aromatic bouquets, but also a commitment to respecting and preserving biodiversity.

Giacomo Biviano, CEO Domori, tell us "The chocolate market in Asian countries is experiencing remarkable growth, fueled by changes in consumer preferences. A new health-conscious trend is emerging, with a growing focus on high-quality chocolate and a strong demand for cocoa and dark chocolate, representing one of the most recent developments in the sector. This market remains only partially explored but is undoubtedly set to grow. As for Asia, Domori has always had a close relationship with Japan, a country with a deeply rooted culture of high-quality chocolate. Gianluca Franzoni, founder and President of Domori, is very popular in Japan, where he frequently holds masterclasses and tastings. This vibrancy and curiosity toward a product still generally perceived as very European and prestigious is undoubtedly one of the most defining aspects of the market. The spread of chocolate is expanding from Japan to South Korea and, naturally, to China. Today, chocolate is a more accessible and widespread product, no longer limited to special celebrations, as it used to be, especially on Valentine's Day, for example, but more integrated into daily consumption habits among Asian consumers."